Cena Jockey

We gave meaning to one of the most charming entertainment spots in São Paulo within the Jockey São Paulo.

CONTEXT

In 2019, Dolce Vita Perfumes brought us a challenge that went beyond aesthetics: revealing its true essence. It was over four months of intense work, with direct involvement from the board, active listening with clients and collaborators, and a deep immersion in everything that moves the brand. The result was a repositioning that translated, with sensitivity and strategy, the purpose of Dolce Vita: promoting well-being with lightness and elegance, through careful and inspiring curatorship. The new visual identity, aligned with the verbal strategy, came to life across all brand touchpoints, from packaging to customer service, from aromas to words. Every detail began to coherently tell the same story: that of a brand that cares, welcomes, and inspires.

PROJECT

Brand positioning
Brand architecture
Verbal identity
Visual identity
Communication language

PROJETO

Posicionamento de marca

Arquitetura de marca

Identidade verbal

Identidade visual

Linguagem de comunicação

CONTEXT

In 2019, Dolce Vita Perfumes brought us a challenge that went beyond aesthetics: revealing its true essence. It was over four months of intense work, with direct involvement from the board, active listening with clients and collaborators, and a deep immersion in everything that moves the brand. The result was a repositioning that translated, with sensitivity and strategy, the purpose of Dolce Vita: promoting well-being with lightness and elegance, through careful and inspiring curatorship. The new visual identity, aligned with the verbal strategy, came to life across all brand touchpoints, from packaging to customer service, from aromas to words. Every detail began to coherently tell the same story: that of a brand that cares, welcomes, and inspires.

PROJECT

Brand strategy
Verbal identity
Visual identity

Transforming brands into human, conscious, and ethical expressions