Rurax

A brand that connects those seeking unique
solutions and opportunities in agribusiness.

CONTEXT

Brazilian agribusiness is experiencing a moment of expansion and transformation. Producers, distributors, and suppliers are seeking new ways to operate, integrate technology, optimize processes, and find reliable partners. Rurax emerges as a platform that facilitates these connections, bringing those who offer solutions closer to those who need them, simply, objectively, and intelligently. Our challenge was to create a brand that expressed this articulating role: a brand that looks to the future without losing the sense of proximity, trust, and Brazilianness that structure the countryside.

PROJECT

Brand strategy

Naming

Verbal identity

Visual identity

Mais Cases

Homepage

PROJETO

Posicionamento de marca

Arquitetura de marca

Identidade verbal

Identidade visual

Linguagem de comunicação

CONTEXT

Brazilian agribusiness is experiencing a moment of expansion and transformation. Producers, distributors, and suppliers are seeking new ways to operate, integrate technology, optimize processes, and find reliable partners. Rurax emerges as a platform that facilitates these connections, bringing those who offer solutions closer to those who need them, simply, objectively, and intelligently. Our challenge was to create a brand that expressed this articulating role: a brand that looks to the future without losing the sense of proximity, trust, and Brazilianness that structure the countryside.

PROJECT

Brand strategy
Naming
Verbal identity
Visual identity